Ep 357: The Story of 3four3 – Challenging the Norms of American Soccer

Today, we are recapping the origin story of 3four3 itself.

Usually, I avoid discussing our accomplishments, but after receiving an email from a coach on January 7th, suggesting that we share our history and the brainchild behind our pioneering training methodology, I decided to oblige.

This episode explores the beginnings of 3four3, our reluctance to self-promote, the journey that started in 2009, including key milestones like our viral video showcasing unprecedented youth development.

We also discuss the challenges and resistance we faced from mainstream soccer culture in the U.S. and our ongoing commitment to continue pioneering the advancement of American soccer.

Whether you’re a coach, parent, or young player, today’s episode offers an in-depth look into who we are and what drives us.

00:00 Intro
03:41 Personal Playing and Coaching History
10:59 Brian’s Coaching Journey Begins
11:43 Subtopic: The Rise of OSC Rage
12:30 Subtopic: Promotion and Relegation in Youth Soccer
13:33 Subtopic: Building a Winning Team
20:38 The Birth of 3four3
23:56 The Viral Video and Its Impact
27:18 3four3, the Business
30:18 Subtopic: The Limitations of Traditional Coaching Education Products
30:41 Subtopic: Innovative Coaching Education Techniques
32:37 Subtopic: Developing a Comprehensive Methodology
34:20 Subtopic: Collaborating with Brian and some Challenges
35:32 Where do the Foundational Training Activities Come From?
38:08 The 3four3 Coaching Program Launch Day Experience
39:58 Subtopic: Facing Criticism and Haters
41:22 On Why US Soccer Disagreed/Disagrees with the Gold Standard Methodology
45:10 Subtopic: Friction with US Soccer and MLS
52:32 Future of 3four3 and Final Thoughts

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Premium Education for either Coaches or Parents

If you are a coach or a parent of a player, we’ve also codified and made available the remarkable work of a coach who trained and shepherded many, many players from the age of 9 all the way to graduating them to being professionals.

The products that show you how this was done, is what sponsors this episode.

Get aboard a proven path, a legitimately proven path, not something copied or synthesized from elsewhere, or worse. No, but rather a first hand account and curriculum directly from the source, from the practitioners themselves, whose work is unprecedented in the American soccer environment.

For Coaches

Learn the methodology at 343coaching.com.
If you’re coaching 7v7, we’ve got you covered at 7v7coaching.com.

For Parents

You don’t have to be lost and confused.
Learn to properly guide and develop your kid through the maze and pitfalls that is American soccer (from the folks who have actually done it).
Gain access at 343masterclass.com.

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Parent Education Program